Practical guides on delivering demos privately and seeing who actually listened.
StreamingA browser only knows microphones. A free virtual cable turns any app into one: BlackHole on Mac, VB-Cable on Windows, five minutes, and your master bus streams live to a link.
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StreamingLISTENTO is the studio standard: plugin in the DAW, Atmos, talkback, sub-second latency. trakk'em is a link anyone can open. Which job is yours?
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Sending musicNot one, not a hundred: 5 to 10 per wave. And the part nobody manages properly: actually knowing who opened, who listened, who passed.
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Listen analyticsThe mixing is the part you trained for; the delivery loop is where evenings disappear. One link per client, and the loop tightens itself.
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Sending musicEmail dies at 25MB, so you reach for a courier. But most music sends are not parcels: they are listens, and listens want a different tool.
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Sending musicA follow-up is a service to a busy person, not a reminder about you. Timing, templates, and knowing which of the four silences you are in.
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Listen analyticsA text gets a tick, your track gets silence. What happens when the play itself becomes the receipt, with depth a checkmark cannot carry.
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Sending musicThey are great couriers, and a demo is not a parcel. Expired links, silent downloads, and the follow-up you cannot write without data.
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Sending musicThe secret link works, but "3 plays" cannot tell the A&R from a forward. When public-platform plumbing is the wrong tool for a private pitch.
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Sending musicUnlisted is not private, and a forwarded attachment is gone forever. The structural fix: one attributable private link per person.
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Listen analyticsAsking gets you "yeah it's cool". Behavior tells the truth: every rewind and skip, drawn over your waveform, per listener.
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Sending musicThe A&R will give your email five seconds. Four sentences, one link, and a template you can steal. Everything else you are tempted to add hurts you.
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Listen analyticsNine days of silence. Never opened, or played twice and being discussed? Those need opposite follow-ups, and here is how to tell them apart.
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Sending musicPackaging, the email, where not to send it, and the part nobody talks about: knowing whether the label actually listened.
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Listen analyticsYou sent the track. Silence. Did they even open it? Here is how to actually know who listened, how much, and which part made them stop.
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